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AI tools like ChatGPT are reshaping mortgage marketing, forcing lenders to rethink SEO, brand authority and how they show up as consumers turn to generative search for answers.
December 23 -
Whether in fake ads or misleading documents, anywhere fraud might be happening on Google, banks have a new way to quickly shut it down.
May 21 -
After nearly a year in the works, Roostify takes a "strategic bet" on a partnership with Google, aiming to unlock a fully automated loan process.
October 23 -
As the pandemic speeds digital adoption at financial institutions, the technology giants are pitching products that scan in data from mortgage documents and provide security and compliance controls used by in-house tech developers.
October 22 -
The overnight shift to working from home created a number of practical quandaries for mortgage firms large and small, according to a recent survey conducted by Arizent.
August 4 -
Google has allocated $115 million out of a $250 million investment fund for affordable housing projects in the Bay Area.
July 23 -
You could easily drive through this leafy Silicon Valley suburb without realizing you were in America's richest neighborhood. From the road, it's all high brick walls and opaque gates.
February 20 -
If Amazon.com's botched expansion in New York City offers a cautionary tale, Google is showing there's another way.
January 10 -
Downtown San Jose, which has been overshadowed by its Bay Area neighbors, is having a real estate development boom because it qualifies as an opportunity zone
December 20 -
Fewer houses for sale, less buying and another monthly dip in prices could be bringing a modest correction to the sky-high Bay Area housing market.
December 6 -
Apple will contribute $2.5 billion toward easing the housing crisis in California, joining other technology companies in helping alleviate a problem they are often blamed for exacerbating.
November 4 -
Facebook Inc. is following other tech titans like Microsoft Corp. and Google, pledging to use its deep pockets to ease the affordable housing shortage in West Coast cities.
October 23 -
Freddie Mac's efforts to improve underwriting could include the use of a technology firm's artificial intelligence-driven consumer-risk modeling software that can expand access to credit, according to the Wall Street Journal.
September 26 -
Banks need to mitigate potential bias in algorithmic predictive models using artificial intelligence, as regulators are weighing how to oversee the emerging technology.
August 6
Regions Bank -
It is the largest single commitment from a tech company to fight the housing shortage that threatens to stall the economic engine of Silicon Valley, as even well-paid workers must wrestle with escalating rents or finding a home to buy.
June 19 -
A slim majority of younger consumers showed an interest in using a voice assistant like Alexa in the mortgage process, according to PriceWaterhouseCoopers.
April 10 -
One report found that 95% of homebuyers searched websites before buying a home, and that number jumps to 99% among millennials. In short, almost everyone starts shopping online, and a vast majority are going to Zillow.
October 10
J.D. Power -
LoanDepot's CEO Anthony Hsieh delivered a bracing message to mortgage lenders on Monday — strong new competitors are coming into this market, so they need to expand their offerings.
September 17 -
The heart of the nation's tech sector, the astronomically expensive Santa Clara County, Calif., leads the state in residents looking to move out of town, a new report found.
June 4 -
Bay Area home prices are out of reach for many middle-income families, but surely if you're a highly prized engineer at Apple or Google you can afford a house here, right?
February 16














